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How to Create Your Perfect Bag

By Amber,

Style is personal—personalize it! We are constantly researching what is trending, pulling our inspiration from the top trends to provide products and prints that keep you and your customers coming back for more! Our team turns inspiration into design; each exclusive Initials, Inc. product is inspired by any number of things. Focusing on our market and keeping upcoming trends in mind, our exclusives are what will keep you in style throughout every season! We also focus on creating products that are different—and are as functional as they are fashionable! Every collection features products that make your life easier—products you won’t find anywhere else—exclusively through our Independent Creative Partners! Our Independent Creative Partners sell products that anyone in the country can use! No kitchens to clean, no makeup to take off, no health histories to capture. Our Independent Creative Partners sell confidently to EVERYONE—just think of all your personal and gift-giving needs throughout the year. Personalized products will make a personal statement. After all, why would you wear someone else’s logo when you could wear your own? We pride ourselves on offering our customers the chance to put the final touch on their perfect product—for FREE! Combine our products and stunning prints with your unique personalization choice and suddenly you have a personalized style staple all your own! Not sure where to begin? Let’s get started!

Step One: Choose Your Bag

Find a bag that’s you. Whether you like stripes or polka dots, flamingos or florals, we have something for you! Choose your product and print and bring function to your fashion. We’ve included some of our favorites below, but you can also view more in  the Spring & Summer 2017 catalog here!


Step Two: Choose Your Unique Personalization

Say what you need to say! Shout it with a bold font and color, or keep it subtle—the choice is yours! Step up your game by adding an icon to any of our icon-ready products! Check out our personalization menu here to see all of your options!


Step Three: Organize the Inside

Let’s get organized! We’ve all been that person who has to dig through the pile of stuff at the bottom of the bag. Get it together by adding an organizer! They come in two sizes—handbag and tote—so you can pick the right size for your bag! You can step up your organization game by adding a wallet or a clutch (or both)! You can view more in our Spring & Summer catalog!


Step Four: Add an Accessory (or Two!)

You’ve already designed your perfect bag(s). Now add to your unique personal style with an accessory (or two)! Clip on a Bloom, Bloomette, or a Tassel to add a pop of pattern or color. You can look at all of our accessory options here!


Step Five: Rock Your Unique Personal Style!

Rock it! We love your unique personal style! Stay on trend with your personalized bag all season long!

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Get Ready For Spring Break with Initials, Inc.!

By Amber,

It’s the most wonderful time of the year! It’s Spring Break time!

At Initials, Inc., we LOVE over-packers! We believe that you should never be unprepared on your vacation, so go ahead and overpack! With the arrival of Spring Break, we want to share how you can pack your bag, but keep it all organized. Add FREE personalization to make your luggage uniquely you! Here are 5 essentials for your Spring Break, whether it’s near or far!



1. Trolley Bag

The Trolley Bag is one of our top-sellers! There’s plenty of room inside to pack everything that you could possibly need on your Spring Break Trip! It comfortably fits 6 pairs of shorts, 8 tops, 2 sundresses, 2 swimsuits, 1 Pop Art Pocket, 4 pairs of shoes, 1 Chic-2-Chic, 1 Kiss & Tell, and leaves you enough space to bring home a souvenir. You can even store a travel pillow under the carry handle! Travel to your destination in style and comfort!


2. Pop Art Pocket

Store art supplies, travel-size toiletries, electronics, makeup—you name it! Keep everything in one place in your suitcase and avoid doing the “Suitcase Dig” to find what you need. Make a statement with FREE personalization!


3. Chic-2-Chic

Carry your makeup and travel-sized toiletries in style! The Chic-2-Chic has a clever design that is held together with two magnetic closures. When you pull it apart to open it, there are three mesh pockets for you to easily see what’s inside. Keep it on the top inside of your Trolley Bag for easy access during travel!


4. Kiss & Tell

The Kiss & Tell is the PERFECT size for a night out on the town! Forget carrying your tote, the Kiss & Tell has plenty of space for everything you need! You can remove the shoulder strap to use it as a clutch—it’s versatile for any of your vacation outings!


5. Hobo

Keep all of your travel essentials nearby! Whether you’re in a car or on a plane, the Hobo is perfect for storing all of your entertainment needs. Keep your tablet, phone, magazine, wallet, and other travel essentials together in one place!


We wish you all safe travels and happy over-packing!

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Our Spring & Summer 2017 Favorites!

By Amber,

Hello, Spring & Summer!

You’ve been waiting for this for months and it’s finally here! NEW products, NEW prints, NEW font colors, and NEW icons! Spring & Summer has arrived!

The arrival of Spring & Summer is like a giant dose of adventure and excitement poured into one! It brings warm weather, weekend getaways, summer vacays, and the thrill of sweet family time. It is the time to get out, get moving, and have some FUN! With all of the traveling and adventure that you are sure to do this season, we want to make sure that you’re ready with the trendiest new products! Here are our favorites:


1. Canvas Barrel

The Canvas Barrel is a seasoned favorite making its return in a fabulous new way! With a canvas and faux leather combination, this handbag is the perfect size for every day use through spring and summer. Carry it using the double handles, or attach the shoulder strap to go hands-free. You can even become effortlessly organized by putting a Handbag Organizer in your Canvas Barrel!


Canvas Barrel in Black/Canvas and Taupe/Canvas


2. Canvas Tote

This classic style will add a pop of color to your outfit with the perfect shade of aqua! Keep it open for easy access, or snap the sides for a more condensed look. Take her to the beach or to the movies-she’s great for wherever your summer takes you! You can even keep your tote organized with a Tote Organizer! If you ever need to switch totes, make the switch effortless by picking up your Tote Organizer and moving it into your new tote!

Canvas Tote in Aqua/Canvas


3. Tribeca

One of your favorites is back in one of this season’s most on-trend colors: blush. Whether you’re out on a special date or out with your girlfriends, the Tribeca has you covered. Add the perfect pop of feminine color to any outfit! The top flap stays closed with a magnetic button closure to make sure everything stays inside. Put your stamp on it with your unique personalization…it’s always FREE!

Tribeca in Blush


4. Getaway Tote

Whether your getaway is for a day or for a week, this is your must-have! Travel is made easy with double shoulder straps, an interior and exterior zipper pocket, and an innovative back zipper pocket that transforms to reveal a sleeve that slides over the telescoping handle of your Trolley Bag or rolling luggage. Never before has getting through the airport been this easy and stylish!

Getaway Tote in Skinny Stripe


5. Mesh Caddy

Be it your seashell caddy, pool toy keeper, shower caddy, or even Easter basket, the Mesh Caddy can do it all! You can even use your Mesh Caddy to rinse out your sandals after a day in the sand! Simply toss your shoes in and rinse. The sand and water will escape through the mesh…never worry about bringing a mess into your car again! Add a fun personalization for FREE to make it all your own!

Mesh Caddy in Grey Dot, Honeycomb, Black, Flamingo, and Welcome


6. Tunic

Make a statement this summer! With two sizes and open slit sides, we’ve got you covered. With four all-new prints for summer, you can match your Tunic to your mood or your swimsuit. Find a print that speaks to you! You’ll look fab from the beach condo, to the cabana, to your poolside lounger! Add your personal stamp with FREE personalization!

Tunic in Flamingo


7. Chill Tote

Whether it’s a family picnic or a day at the pool, load it up with your favorite spring or summer treats! The insulated interior keeps items hot or cold, and is heat-resistant up to 225ºF. Use ice packs to keep your cold summer treats chilled…don’t forget to store some extra napkins in the exterior pocket for drips and spills!

Chill Tote in Arrow and Welcome


8. Rolling Party Cooler

You’ll be the life of the party when you roll up with snacks and drinks galore, perfect for hot summer days! The top insulated compartment is the perfect size for a tasty dish or to keep dishes and flatware safe. Keep an extra towel or serving spoons in the side mesh pockets or front pocket. With a telescoping handle, you won’t get all sweaty bringing your cooler in. Make sure everyone knows it’s yours by adding FREE personalization!

Rolling Party Cooler in Skinny Stripe


9. Bloom

Add a pop of pattern to any handbag or tote! With two on-trend patterns for summer, the Bloom is perfect for adding a little spring to your wardrobe. The lobster claw attachment makes it easy to hook onto a bag, keychain, clutch, you name it!


Bloom in Honeycomb


10. Rope Tote

The Rope Tote is the beach bag you’ve been waiting for! With double rope handles, a relaxed open top, a magnetic button snap, and vibrant nautical stripes, the Rope Tote will transport you to all of your summer escapes in style! Carry your beach towels, snacks, sunscreen, you name it! Add any of our exclusive icons or FREE personalization to make it your own!

Rope Tote in Surf Stripe


Are you ready for spring and summer? Be sure to contact your Creative Partner to place an order today!



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Farewell, Fall & Winter 2016-2017!

By Amber,

We can’t believe it’s almost time to say goodbye to some of our favorite products and prints! Fall & Winter 2016-2017 has been a great season. We’ve had a great season of cozy prints, fashionable bags, and FREE personalization! This Fall & Winter was our first season ever that we launched a Christmas Collection. Because of YOU, we sold out of all of these products in just 23 days! We are truly blessed to serve you! In honor of Fall & Winter, we would like to share some of our favorite Fall & Winter products that will retire after January 31. Be sure to order yours today!

Without further ado, here are five of our favorite retiring products:

1. Midtown – Mocha Stripe


Our Midtown in Mocha Stripe is an essential for Fall & Winter. The neutral tones make it a great addition to any outfit. Play it up with a red monogram, or stay subtle with a black monogram. Don’t forget, the personalization is FREE! You can even keep it organized with our handbag organizer! The Midtown is perfect for the #girlboss. Use the interior D-ring to keep your keys at the top of your bag, and easily tote your cell phone, daily planner, wallet, and glasses to and from work! Keep important receipts and snacks in the interior pocket. De-stress your mornings with this grab-and-go! Show the world that you are a #girlboss!


2. Double Dish – Alpine Plaid


Have you ever gone to a family reunion or holiday gathering with a casserole? Great, now have you ever needed to add the topping after you arrive at the event? Enter the Double Dish. Store your casserole dish in the bottom compartment; it’s insulated to keep your casserole nice and toasty. Use your top compartment to store serving utensils, your casserole topping, and maybe even an oven mitt. Does your casserole topping need to stay warm, too? Don’t worry; your Double Dish also has an insulated top compartment! The Alpine Plaid adds a cozy feeling to any fall and winter gathering! Add a FREE personalization to your Double Dish to make it uniquely yours. We love going bold with a red personalization. Some of our favorites are “Piece of Cake” and “Happy Baker”.


3. Get A Big Grip – Orange Capri


Get A BIG Grip…on organization! There’s a place for everything and everything is in its place with nine exterior pockets. It is perfect for storing games, snacks, toys, and so much more. Get A Big Grip is the perfect companion for a camping trip, a road trip, or even a girls’ weekend away! We love the Orange Capri print because it makes a statement! Pair it with a turquoise personalization to really make it stand out…the personalization is on us! The Get A Big Grip also makes a great gift for newlyweds, moms-to-be, and forever-married supermoms. Fill it with snacks before you give it to her and she will love you forever!


4. Triple Zip – Emerald Mosaic


Crossbody? Shoulder bag? Why not both?! Use your Triple Zip as a crossbody or as a shoulder bag! The three zipper pockets keep everything where it needs to be. Take her on vacation for a lightweight alternative to lugging a huge tote around the resort. Show off your own unique logo with our FREE personalization! Our favorite is a single initial in cream. Give your outfit a pop of color with our Emerald Tile print.


5. Round It Up – Posh


Easter basket, Trick-or-Treat bucket, gift basket, and so much more! The Round It Up has endless uses. With a wipe-clean interior, it even makes the perfect shower caddy for the college student in your life! Fill it with goodies for you favorite neighbor, store your library books inside for easy transport to the library, store those pesky single socks, and toss your dirty burp cloths inside. Add your FREE personalization to tell everyone exactly what you use it for! We love “Sole Mate” and “Good Reads”.


Don’t forget to place your final orders for Fall & Winter 2016–2017 before 11:59 PM PT on January 31! Contact your Creative Partner for more information!

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3 Essential Bags for Flawless Weekend Syle

By Amber,

You’ve been eagerly awaiting the end of your workday for the past 8 hours, and now it’s finally here. The Weekend.

You’ve got plans for your weekend. You’re ready to relax, have fun, and rock your unique personal style. You’ve got your outfits planned, but then the question arises: what bag do I take? We’re here to introduce our 3 Essential Bags for Flawless Weekend Style:


1. Tribeca

The Tribeca is perfect for a classic, elegant, timeless style. Your Friday night out with your girlfriends has never been so stylish! Whether you’re at your favorite restaurant, a concert, a bachelorette party, or your BFF’s house, your Tribeca is the perfect finishing touch to any look. Your phone, keys, wallet, and an extra snack will all fit perfectly. Make sure it’s secure by using the magnetic snap closure. The Tribeca functions as a shoulder bag or a crossbody—you decide! Enhance your style with the trendy Tribeca!


Tribeca in Black


2. Getaway Tote

Are you getting away this weekend? Whether it’s out of town or just out of the house, the Getaway Tote has you covered. Forget the overnight bag, and pack your Getaway Tote. All of your essentials will fit perfectly into the spacious interior. If you’re staying longer, like to be prepared, or are a chronic over-packer, unzip the bottom back pocket for a clever connection to your Trolley Bag! If your goal is to get out of the house, pack your Getaway Tote for any occasion: a quick shopping trip, an afternoon movie, a day at the beach…the possibilities are endless!

SSSS17-2 GetawayToteFinal-1

























Left to Right: Getaway Tote in Paloma, Getaway Tote in Skinny Stripe


3. H3 Clutch

The H3 Clutch is a customer favorite! Store your receipts, coupons, checkbook, business cards, change…she’s so much more than a wallet! Rock it with or without the wrist loop. Grab it on your way out the door, or stash it in your Getaway Tote to grab and go when you don’t want to bring your whole bag. If you’re heading out of town, keep all of your airplane boarding essential inside: passport, ID, tickets, extra cash, etc. You’ll get through security quickly and in style!














Left to Right: H3 Clutch in Berry, H3 Clutch in Black with interior shown, H3 Clutch in Black

We wish you a wonderful weekend full of style! Don’t forget to post a picture of your favorite weekend bag and tag #initialsinc!

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