Category: Blog

Who We Are

By Amber,


At Initials, Inc., we recognize the uniqueness of each individual and each life journey—they are all different. The beauty of our personalized business opportunity is that it’s all yours and it is built to adapt to your changing life. It’s your business, and it’s on your terms.

Our products, released in several collections each year, have a heart beat; they represent a person! These quality personalized products are available exclusively through our Creative Partners. Each purse, tote, accessory, and organizational product takes on a personality of its own when a Creative Partner works with a Customer to design their perfect product.

We are constantly researching what is trending, pulling our inspiration from the top trends to provide products and prints that keep you and your customers coming back for more! Our team turns inspiration into design; each exclusive Initials, Inc. product is inspired by any number of things. Focusing on our market and keeping upcoming trends in mind, our exclusives are what will keep you in style throughout every season.

We focus on creating products that are different—and are as functional as they are fashionable! After all, I is for Innovative. Every collection features products that make your life easier—products you won’t find anywhere else—exclusively through our Creative Partners!

Don’t wear someone else’s logo, wear your own. We pride ourselves on offering our customers the chance to put the final touch on their perfect product—for FREE! Combine our products and stunning prints with your unique personalization choice and suddenly you have a personalized style staple all your own!

Our Creative Partners sell products that anyone in the country can use! No kitchens to clean, no makeup to take off, no health histories to capture. Our Creative Partners sell confidently to EVERYONE—just think of all your personal and gift giving needs throughout the year. Personalized products make a personal statement.


The Initials, Inc. Spring & Summer 2017 Starter Kit is now available!

When you join Initials, Inc., you get so much more than a starter kit; you get great personal and business opportunities, new friendships, and great rewards! When you qualify as a Creative Partner, Initials, Inc. recognizes you as someone who can move up in our Career Plan. Our Career Plan is powered by you and built to reward you for working the 3 basics to your business: selling, partying, and team building. It’s simple: the more you party, the more you sell, the bigger you build your team. It all leads to more income (and bonuses!) for you! And remember every party leads to a payday with Initials, Inc.’s weekly pay!
hostessrewardsBooking a party is easy! Let us help you spoil your hostesses with a generous Hostess Rewards Program 100% paid for by Initials, Inc. She’ll enjoy FREE and half-priced items, FREE shipping, and exclusive Hostess Shopportunities. Our national party average is $500+!

We’re here to help! Our Direct Selling Association award-winning training programs ensure that you are prepared to build the business that is right for you! Our Home Office driven YOUniversity gives you the opportunity to engage in different types of training every week! You’ll value our training programs, like Bootcamp, which provide the specific skills, guidance, inspiration—and most importantly results—that you desire to reach your potential in your business. We’re here, alongside you, every step of the way!

Earn more than just a fabulous income! Through our iRewards program, all Creative Partners have several opportunities to earn additional rewards simply for doing what they love! And YOU get to decide! You can use your iRewards points each quarter for amazing free products, OR you can save up for our Girlfriend’s Getaway during the First & Second Quarters, and/or our Trip of a Lifetime during the Third & Fourth Quarters!

We believe in setting you up for success, right from the start! Our training, programs, and rewards are designed to help you build momentum in your business right away. Once you are off and running, you decide how fast and far you want to go! We know that you will do great things!


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2017: The Year of YOU

By Amber,

Hello, 2017! It’s the start of a brand new year! This is the time to make a list of everything you want to achieve this year. Whether it’s financial freedom, to become your own boss, to travel more–YOU CAN DO IT! This is the Year of YOU! You can achieve all of your goals!

At Initials, Inc., we want to help you achieve your dreams this year. We offer a nationally recognized opportunity that has seen incredible growth over the past few years. We are changing the lives of women across the country. In addition to earning from sales, we offer award-winning training, free personalization, and our iRewards Program. YOU set your schedule. YOU are your boss. YOU get the opportunity to learn, grow, and earn! We have an incredible community of Creative Partners that are dedicated to supporting each other and their customers.


We can’t wait to recognize you for your achievements!

Are you looking to travel more in 2017? Through our iRewards Program, YOU get the opportunity to earn amazing vacations! Every year, our Creative Partners get the chance to earn the Trip of a Lifetime! Our 2016 earners will travel to Punta Cana for five days of fun in the sun! The Trip of a Lifetime is an incentive trip for you and your VIP guest.


Join us on our Trip of a Lifetime!


If your inner traveler isn’t satisfied with just the Trip of a Lifetime, we also hold two national conferences per year. For our Business Builder Summit, we invite Creative Partners from around the country to join us for a weekend filled with intense and focused sessions that are designed to help you build a bigger business throughout the year. It’s creative. It’s intentional. It’s fun. It’s life-changing. The Big Event is our annual event to celebrate, to recognize, to inspire, and to train our remarkable field of Creative Partners. You’ll laugh. You’ll cry. You’ll be inspired. You’ll connect. You’ll learn. You’ll LOVE! You’ll be wowed as you get the first look of the new line of products. These conferences are a great place to connect and learn from other Creative Partners from across the country!


We can’t wait to help grow your business!

We truly believe that “There’s only one you!” We want to see you achieve your dreams on your terms. We want to celebrate with you when you reach your goals. 2017 is your year and we can’t wait to see you shine!




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Deck the Halls With Initials, Inc.!

By Amber,

“It’s the most wonderful time of the year!”  Now you are singing along too, right?

With the house filled with Christmas music and the smell of cinnamon apple cider on the stove, it’s the exciting time to decorate for the holidays!  This season, make your house a home with decorations personalized for FREE at Initials, Inc.

Not only can you deck your halls with goodies all your own, but you can also give personalized gift to your loved ones, teachers, friends and co-workers.   

Our #StyleSquad decorator, Lauren, brings us a glimpse into her lovely Nashville home filled with some of her Initials, Inc. favorites.  Our Red Quilted Throw with the Family Crest Icon and “deck the halls” Modern Frame Pillow Talk pillow make the perfect combination to add some bold and cozy holiday cheer.



The Christmas cheer doesn’t stop there! Lauren is also using our Pitch In as a festive storage bin. Another way you could use the Pitch In this holiday season is as a gift tote. As you travel for the holidays and attend multiple celebrations, this is a great way to keep all of your gifts in one place.


We also offer an exclusive two-color Christmas icons as a great way to personalize the Pitch In for Christmas.

Keep an eye out for more blog posts and photos from our #StyleSquad for home and style tips!

Don’t forget to place your order by December 12th to receive it by Christmas!

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Falling In Love, Stitch By Stitch

By Amber,

They’ve been with you through thick and thin – they’re your bridesmaids. And even though you’ve found your partner in life, your girls will always stand by your side. Why not give them something a little more personal for their bridal party gifts?

We know weddings can be expensive, but at Initials, Inc., personalization is FREE! That means you can shower your ladies with beautiful, uniquely personalized gifts for less.

The Gift That Keeps Giving

One reason Initials, Inc. should be your one-stop shop for bridal party gifts is the amazing variety of solution-based designs that can be used for years to come for all types of needs.

The Cube, Carry All, Kiss-Lock Clutch or Round It Up can be used to create a “Bridesmaid Kit” filled with all the goodies and essentials needed to keep your ladies in waiting ready for anything. She’ll be amazed at all the uses she’ll find for these versatile products down the road. Throw in some lipgloss, safety pins, a lint roller, some mini toiletries, and maybe even a snack. How fitting!


If you’re wanting something a bit smaller that will leave everyone with a smile, you can’t go wrong with the YBL. Though it can’t be personalized, the YBL is perfect for bringing everyone together. In fact, $5 from each sale of the YBL goes toward funding adoptions and finding forever families for children in the U.S. Foster Care System as part of our incredible Initials, Inc. iCare Foundation partnership with Bethany Christian Services.

If you’re the kind of bride who goes big or goes home, or if you’re going to make us super jealous with the photos from your destination wedding, we suggest some travel pieces! The Sightseer, Snap Tote, Toiletry Organizer, You-Zip Cosmetic, One Trip Wonder or Trolley Bag will have your bridesmaids blushing!

Say It From The Heart

With so many FREE personalization options, you’re sure to find – dare we say it- THE ONE. For a more traditional personalization, you can never go wrong with a Traditional Monogram in a gorgeous, sweeping script like Classic. Or try a Traditional Monogram, Single Initial or One-Line in a different font for each of your gals to match their individual style or personality.

Be creative! Nicknames and words that spark memories between you are a proven way to keep that nostalgia alive. Some cheekier, memorable personalizations can include:
MOH for the Maid of Honor
Est. 1986 or 8.11.86 to remember the year you met
A Heart monogram with an initial for each of you
Forever after
Bride Tribe

To see more personalization options, head over to our Personalization 101 guide.

Whatever your budget, whatever your style, we’ve got something for you that will make you and your bridal party fall in love, stitch by stitch. Shop now with a Creative Partner!

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