What is a Representative?


You are a style-savvy person who loves all things personalized…most of all a personalized life where you call the shots on when, where, and how much you work!


You get to watch others SOAR! There is no greater feeling than watching someone you know come into their own beautiful potential – through coaching and mentorship as a leader you get to do just that…and, you’ll earn more as you grow a team!


You have 24/7 business...instantly! A business all your own in person at a party, online and through all social media. You choose - sell online, in preson or in combination of the two - the magical combo is what our most successful Representatives do - work smarter not harder!


You get to make a difference in the lives of children through our iCare Foundation products in partnership with Bethany Christian Services, while you are also making a difference in the lives that live under your roof too – make your mark, do good, help others, live your best life!

Why Initials Inc.?




Have Fun! Make Money! On YOUR Terms!

Join us for just $99, plus S/H + Tax, and an aqua box all your own will be on its way to you in just a few days! Girlfriend, let’s break it down! Here’s what your $99 will get you:

  • Catalogs, Order Forms, Invitations, etc. – everything you need to get started!
  • A $150 Initials, Inc. Shopping Spree on us - pick the products that are right for you in your market.
  • 25% commission instantly on anything and everything you sell!
  • A customizable website, cutting-edge Initials, Inc. app, and oodles of emails directly to your customers sent on your behalf (yep –you’ll wake up to orders!) All of this FREE in your first 40 days ($60 retail value!)
  • Immediate access to iOffice (your private back office business hub) – your everything for your business, training, tips and educational resources, all at your fingertips.
  • How about a little bit more shopping on us? Sell $1,000+ in your first 40 days and we’ll give you ANOTHER $200 shopping spree!
  • The opportunity to unleash your inner BOSS BABE that’s simmering right below the surface!

a look at WHO WE ARE

Frequently Asked Questions

It means you have a fierce, motivated, inner boss babe that is dying to be unleashed! It means you’re 18+, a US citizen with a valid Social Security Number, and a fire in your belly to rock YOUR life, YOUR way! You’ll have a home-based business all your own – in business for yourself, but never by yourself. We’ll do a lot of the heavy lifting for you – all you have to do is share fantastic products, talk to people, and Have Fun! Make Money! On YOUR Terms!

A get together, girls night out, mix & mingle , a party – call it whatever you want! It’s all the same – a gathering of people that want to shop some amazing products, get outstanding deals, enjoy FREE personalization, and hang with some awesome people!

That’s the brilliance of On YOUR Terms – you decide! You know what they say – you reap what you sow. Most of our Independent Representatives work 8 to 10 hours a month and receive compensation that matches that effort, but if you want more, then do more! This is YOUR business – it can be as big or as small as you desire!

How about $0? Yep, you read that right. Through our Host & Join Program, you can simply start off as a Hostess and convert your FREE Hostess Rewards towards the purchase of your very own business! However, if your burning boss babe desire is ready to jump in right now, it’s just $99 plus S/H + tax. And, you get a $150 Shopping Spree to pick the products that are right for YOU and YOUR market! Girl, let’s be honest, we blow that amount with one trip to Target. Let’s bet that SAME amount on something that truly matters – YOU and YOUR success!

This is the fun part – as much as you want! You’ll earn a base 25% commission… but again, this is on YOUR terms! Your pay will reflect your hustle! Earn up to 35% on your personal sales and an additional 10% on your personally sponsored Reps. We also know how awesome it is to get a frequent paycheck, which is why every Friday is payday here at Initials, Inc. – we call it FriYAY for Weekly Pay!

No way! In fact, the majority of our Independent Representatives have no sales experience, and they are crushing it! It truly is as simple as Have Fun! Make Money! On YOUR Terms! We connect you with an outstanding team of other Independent Representatives, and provide you with a library of materials to supercharge your social connections and build your business big. Girl, you’ve got this – bet on yourself!

Is there a minimum sales amount?

If you want to stay in the game as an Independent Representative, you simply need to sell $250+ annually – easy! But, that’s just the minimum, and we all know you aren’t joining to be a minimum gal, right? Let’s rock this out baby!

What makes Initials, Inc. different?

The “Aqua Family” as we call it is a special place. We truly believe in the value of each life and each journey – they are all different – and they should all be different! We believe in the worthiness of women to find their voice, their passion, and level of success on their terms. Our mission states that we believe there is no higher calling than to create opportunity for others, to be a blessing to those we serve, and to Have Fun! Make Money! We believe that having fun, making money on YOUR terms, and making a difference, can all happen at the same time… and life is WAY more fun when they do! We believe that we have been waiting on you because you are reading this right now. Let Initials, Inc. be the stage for you to stand on and show the world what you are capable of becoming!